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Gordon's Guide, Adventures in Travel Expo and The Adventure
Council Form Alliance to Co-Promote Services
Fresno, Calif. (January 3, 2006) - Gordon's Guide - Adventure & Active Travel Worldwide (GG) announced today that it has signed an agreement with Adventures in Travel Expo™ (ATE) and The Adventure Council™ (AC) to help market each party's respective organization and services and to co-promote the adventure travel industry throughout 2007.
GG, ATE and AC have created an integrated co-marketing arrangement that will provide the respective organizations with a range of marketing opportunities to travel agents, tour operators, resorts and destinations operating within the active and adventure travel industry.
These initiatives include Gordon's Guide being a sponsor of the 2007 Adventures in Travel Expo in Washington DC and the ATE/LA Times Travel & Adventure Show as well as the 2008 ATE Expos in New York and Chicago. Gordon's Guide will also be the exclusive sponsor of the Dude Ranch Pavilion.
The organizations will also participate in co-marketing activities that include discounts and benefits from ATE and AC for GG clients, consisting of more than 1,000 vacation providers who service millions of active travelers.
"The alliance will benefit all parties involved and will help create a greater awareness of the adventure travel industry," said Timothy E. Gordon, founder and CEO of Gordon's Guide. "We are fully committed to ensuring the alliance's success, and look forward to working with ATE and AC."
"We are delighted to be partnering with Gordon's Guide. This alliance will provide an extended platform from which travel agents and vacations providers may extend their sales channels," said John Golicz, CEO, Unicomm LLC, producers of the event.
"The Adventure Council warmly welcomes Gordon's Guide and it's shared mission to promote responsible and sustainable tourism, which helps to protect the character, authenticity and diversity of adventure destinations worldwide," added Costas Christ, President of the Adventure Council. "Gordon's Guide understands the importance of preserving the earth's cultural and natural heritage for future generations."
About Adventures in Travel Expo
The Adventures in Travel Expo (ATE) is the world's leading active and adventure travel expo and takes place in four of the top US travel markets in 2007 (NYC/January 13-14; Chicago/January 27-28; Los Angeles/February 10-11; Washington, DC/March 3-4). It's proprietary REACH concept markets to this emerging niche traveler to include those high demographic, well educated: Responsible travelers, Eco-tourism travelers, Active and Adventure travelers, Cultural travelers and Heritage travelers For more information, visit the Adventures in Travel Expo website at www.adventureexpo.com.
About Gordon's Guide
10,000 Trips, 3,000 Destinations, 126 Countries - 1 Web Site
Founded in 1997, Gordon's Guide - Adventure & Active Travel Worldwide is a leading publishing company based in Fresno, California. The company publishes highly regarded magazine-style travel guides and an award-winning website, GordonsGuide.com, the premier information resource for active travelers, offering the finest adventure and active vacations from around the world. Gordon's Guide has partnered with premier vacation providers and resorts such as O.A.R.S., GAP Adventures, Dean Cummings H2O Heli Guides, Intrepid Travel, Backroads, Fairmont, Vail Resorts, Hilton Caribbean, Forever Resorts, Intrawest, ARAMARK Parks and Resorts and Delaware North. Forbes Magazine has awarded GordonsGuide.com "Best of the Web" for seven straight years.
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